Dominique London is stepping into a new chapter of style, sophistication, and undeniable flair.
The leading house of premium cigars is reimagining what it means to live the lifestyle of true connoisseurs and aficionados. Think timeless craftsmanship, bold sophistication, and a dash of that irresistible Dominique London charm.
“With our new identity, we unite the strength of our brands and elevate Dominique London to embody the elegance, craftsmanship, and refinement that define the world of true luxury. It’s the foundation for our international growth and for creating a timeless brand experience that resonates with aficionados worldwide.”
Frédéric Dechamps
CEO, Dominique London
At the core of this transformation lies a refined brand architecture. Casa del Puro and Casa del Tabaco are joining forces as part of the Dominique London family, bringing together iconic names under one elevated brand. Meanwhile, C.Gars will stand tall as our heritage brand, celebrating tradition, authenticity, and the rich history that makes us who we are.
Over the coming months, we will roll out this new look country by country, ensuring every corner of the world feels the modern, refined spirit of Dominique London, while staying true to what makes each market unique.
Just before the summer, we made a statement in the luxury lifestyle scene by partnering with Monte-Carlo Société des Bains de Mer to open the Monte-Carlo Cigar Club at the legendary Casino de Monte-Carlo. An ultra-exclusive escape for cigar lovers, it is destined to become one of the most prestigious cigar clubs in the world.
Just before the summer, we made a statement in the luxury lifestyle scene by partnering with Monte-Carlo Société des Bains de Mer to open the Monte-Carlo Cigar Club at the legendary Casino de Monte-Carlo. An ultra-exclusive escape for cigar lovers, it is destined to become one of the most prestigious cigar clubs in the world.
Looking ahead to 2026, we are preparing for the grand debut of our flagship store on Pall Mall in London. This landmark destination will embody the complete Dominique London experience, showcasing craftsmanship, exclusivity, and lifestyle in one of the world’s most prestigious retail locations.
In addition, we are developing new product launches and exclusive collaborations that will add further distinction to our portfolio and extend the brand experience beyond cigars. Our mission is to continue blending tradition with a bold sense of the new, establishing Dominique London as a true icon of refinement and prestige.
Just before the summer, we made a statement in the luxury lifestyle scene by partnering with Monte-Carlo Société des Bains de Mer to open the Monte-Carlo Cigar Club at the legendary Casino de Monte-Carlo. An ultra-exclusive escape for cigar lovers, it is destined to become one of the most prestigious cigar clubs in the world.
Just before the summer, we made a statement in the luxury lifestyle scene by partnering with Monte-Carlo Société des Bains de Mer to open the Monte-Carlo Cigar Club at the legendary Casino de Monte-Carlo. An ultra-exclusive escape for cigar lovers, it is destined to become one of the most prestigious cigar clubs in the world.
Looking ahead to 2026, we are preparing for the grand debut of our flagship store on Pall Mall in London. This landmark destination will embody the complete Dominique London experience, showcasing craftsmanship, exclusivity, and lifestyle in one of the world’s most prestigious retail locations.
In addition, we are developing new product launches and exclusive collaborations that will add further distinction to our portfolio and extend the brand experience beyond cigars. Our mission is to continue blending tradition with a bold sense of the new, establishing Dominique London as a true icon of refinement and prestige.
Closing the announcement, Dominique Gyselinck offers a heartfelt reflection:
“Dominique London is stepping into a new era built on confidence and craftsmanship.
Our new identity is more than aesthetics; it’s about the feeling of belonging, elegance, and taste that define us. It is, and will always be, a refuge for taste.”
“Dominique London is stepping into a new era built on confidence and craftsmanship.
Our new identity is more than aesthetics; it’s about the feeling of belonging, elegance, and taste that define us. It is, and will always be, a refuge for taste.”
Dominique Gyselinck
Founder, Dominique London