Dominique London has confirmed the opening of a new La Casa del Habano flagship on Pall Mall, in the heart of London’s St James’s district. The project marks the fourth La Casa del Habano in the United Kingdom under the Dominique London portfolio. The Pall Mall flagship is scheduled to open its doors in the first quarter of 2026.
The Pall Mall flagship will serve as a primary London platform for Dominique London. It strengthens the company’s presence in the capital with a site suited to private tastings, collection care, and repeat client engagement. Upon opening, the Pall Mall location will become Dominique London’s flagship location, succeeding C.Gars St James’s.
New Flagship Location
As a La Casa del Habano, the flagship operates within the official Habanos retail network with defined criteria for selection and storage. Clients can expect a broad range of Cuban vitolas and LCDH exclusive releases, presented across two custom walk-in humidors commissioned from DeArt of Italy, a maker renowned for bespoke walk-in humidors.
Each humidor is built to exacting environmental tolerances for humidity and temperature, with clear presentation and efficient air circulation. The twin walk-in configuration defines the store and sets it apart in both presence and presentation. Trained specialists manage condition and rotation, and service is built on product knowledge, continuity, and traceable supply.
Jemma Freeman, Executive Chairman of Hunters & Frankau, said:
“Hunters & Frankau is delighted that a new Casa del Habano will open in the heart of St James’s in London and we look forward to working with Dominique London to support this new venture.”
Dominique Gyselinck, Founder of Dominique London, said:
“This flagship brings together curation, provenance, and service to give clients a consistent experience from the humidor to the lounge. It demonstrates how we continue to build with detail and care at every step.”
Tokyo Confirmation
Dominique London also confirms a second high-end location in the heart of Tokyo, Japan. Tokyo is a global capital with a mature luxury market and a culture of precision and service. The project will deliver a curated setting with defined standards for selection, storage, and client care, extending Dominique London’s approach from London into Asia. Further details will be announced separately.
About Dominique London
Dominique London is Europe’s premier independent cigar, spirits, and luxury accessories group. With 31 locations across six countries, its portfolio includes La Casa del Habano, La Casa del Tabaco, Turmeaus tobacconists, Puffin Rooms cocktail lounges, the Mash Tun boutique hotel, and Snowdonia Distillery. The group employs over 200 specialists and serves as a curator of luxury experiences for modern cigar aficionados.